Case Studies

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May 19, 2026

How Celsius Went From Near-Bankrupt Energy Drink to a $1B Brand by Betting on Fitness Culture

Celsius was nearly dead in 2018. Then it pivoted into fitness culture, got into Costco and Target, and...

May 18, 2026

How Old Spice Went From Your Grandad’s Deodorant to the Internet’s Favorite Brand

In 2010, Old Spice was a punchline. By 2011, it was the most talked-about brand on the internet....

May 18, 2026

How Starbucks Engineered a Third Place and Built a $115B Empire

Starbucks didn't build a coffee empire by selling great coffee. They built it by selling a place to...

May 17, 2026

How Five Guys Refuses to Franchise Cheap and Why That’s the Point

Five Guys has no freezers and no heat lamps. Everything is fresh. Everything is made to order. And...

May 15, 2026

How Chipotle Rebuilt Trust After a Food Safety Crisis and Came Back Stronger

Chipotle's stock fell 50% after a series of food safety outbreaks in 2015-2016. Here's how they came back...

May 15, 2026

How Buc-ee’s Turned a Gas Station Into a Road Trip Destination

Buc-ee's isn't a gas station. It's a destination that happens to have gas pumps. Here's how a Texas...

May 6, 2026

How Sonic Turned a 1950s Drive-In Into a $1B Franchise Empire Without Changing the Vibe

Sonic looks like a nostalgia play. It is actually one of the most efficient beverage businesses in fast...

May 6, 2026

How Nubank Built Latin America’s Largest Bank Without a Single Branch

Nubank started in Brazil when banks were charging 400% APR and the average account opening took 45 days....

May 5, 2026

How In-N-Out Burger Stayed Private and Built a Cult Worth More Than Most Public Chains

In-N-Out has never gone public, never franchised cheap, and never expanded faster than its culture could handle. The...

May 4, 2026

How QuikTrip Became America’s Favorite Convenience Store by Treating Employees Like Assets

QuikTrip consistently ranks as one of America's best places to work — and also one of its best-run...

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