Everything About Emma Grede

Entrepreneur and brand builder co-founder of Good American, founding partner of Skims, and advocate for inclusive, sustainable fashion.

Bio

Emma Grede is a trailblazing entrepreneur and investor. She’s best known as the co-founder and CEO of Good American, a fashion brand built on body positivity and size inclusivity. She’s also a founding partner of SKIMS, the shapewear company she launched with Kim Kardashian.

Emma co-founded Safely, a plant-based cleaning brand, and serves as Chairwoman of the Fifteen Percent Pledge, which supports Black-owned businesses. Her brands have generated billions in value and her leadership reflects a deep commitment to representation, equity, and smart, scalable growth.

Known For

Co-Founded Full-Sized Fashion Brand Good American

In 2016, Emma Grede founded Good American alongside Khloé Kardashian. It’s a denim and apparel label that champions size inclusivity. The brand launched with over $1 million in sales on day one and reached approximately $200 million in revenue by 2022.

Launched Skims and Won Industry Awards.

As founding partner and Chief Product Officer of Skims launched in 2019 with Kim and Jens Grede Emma helped build a $4 billion shapewear and loungewear empire. Skims earned major industry honors, including Amazon Fashion’s Innovation Award at the CFDA Awards.

Built and Exited a Marketing Agency (ITB Worldwide)

At just 26, Grede founded ITB Worldwide, a talent management and marketing agency. The company was acquired by Rogers & Cowan in 2018, marking her first successful exit and establishing her foundation in brand-building and partnerships.

Co-Founded Environmental and Inclusive Consumer Brands

Emma co-founded Safely, a plant-based cleaning brand with Kris Jenner and Chrissy Teigen, which launched in 2021. She later co-developed Off Season, a sportswear line created in partnership with NFL player Kristin Juszczyk and Fanatics, launching in January 2025.

Emma's Social Impact

Emma Grede’s influence reaches beyond her successful business ventures. As a champion of diversity and inclusion, she has been instrumental in reshaping the fashion industry’s approach to body image and representation. Good American, under her leadership, has set new standards for inclusivity, offering a wide range of sizes and promoting body confidence for women of all shapes and backgrounds.

In addition to her work in fashion, Emma is a vocal advocate for entrepreneurship and women’s empowerment. Through her various platforms and partnerships, she supports initiatives that encourage women to pursue their business dreams and create meaningful change in their communities. Emma’s commitment to social impact is evident in her work, making her a role model for aspiring entrepreneurs who seek to blend business success with positive social influence.

Success isn’t just about the bottom line; it’s about making a positive impact on the world.

Virgil's Favorites

What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive by Mark McCormack

What They Don’t Teach You at Harvard Business School: by Mark McCormack

This book offers practical insights into real-world business strategies that go beyond traditional academic teachings, making it a must-read for aspiring entrepreneurs.

Principles: Life and Work by Ray Dalio

Principles: Life and Work by Ray Dalio

Dalio shares the principles that have guided his career and personal life, emphasizing the importance of transparency, truth, and continuous learning in achieving success.

Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins

Good to Great: by Jim Collins

This book explores what differentiates successful companies from their competitors, offering valuable lessons for anyone looking to build a sustainable and impactful business.

Want personal advice?

Get a free consultation from Hustler’s Library! Fill out the quick survey, and a Hustler’s Library Small Business Specialist will contact you shortly!

Trusted by 1,000+ entrepreneurs.

More Hustlers

Other hustlers who have made waves in their industries.

Recommended Books by Luke Belmar

Recommended Books by Luke Belmar

Reading is part of Luke Belmar’s daily process for scaling smarter. His favorite books dive into systems thinking,...
Recommended Books by Biaheza

Recommended Books by Biaheza

What does Biaheza read while building in public and scaling fast? His favorite books dive into money, mindset,...
Recommended Books by Grant Cardone

Recommended Books by Grant Cardone

Grant Cardone reads to push limits, increase focus, and scale faster. His picks are all about mindset, money,...
Book Obama Recommends

Every Book Obama Recommends

President Obama’s reading list is known for its range, depth, and thoughtfulness. From fiction to policy, his picks...
Everything about T Boone Pickens

Everything about T Boone Pickens

T. Boone Pickens built a reputation as one of the boldest voices in American energy and finance. From...

Books Recommended by Michael Rubin

Rubin’s reading list is packed with ideas on leadership, scaling, and smart execution. He looks for lessons that...
About Kevin Hart

Everything About Kevin Hart

Kevin Hart turned hustle into a global brand built on comedy, business, and grit. His story moves from...
About Biaheza

Everything About Biaheza

Biaheza built his name by turning online hustle into real revenue—fast. From dropshipping to digital investing, his story...
Recommended Books by Ryan Serhant

Recommended Books by Ryan Serhant

Ryan Serhant’s book picks are direct, actionable, and results-focused. He reads to stay ready, lead teams, and sell...

Entrepreneur Interview #1: Darci Uetrecht

Darci Uetrecht didn’t follow a typical path to entrepreneurship—she built Spirit Trucking after leaving academia and diving into...
Recommended Books by Oprah Winfrey

Recommended Books by Oprah Winfrey for Business Leaders

Oprah Winfrey’s book recommendations challenge leaders to think deeper and lead smarter. She reads to connect strategy with...
Recommended Books by Sara Blakely

Recommended Books by Sara Blakely

Sara Blakely turns to books that blend wisdom with real-world lessons. Her favorites explore confidence, creativity, and forging...
about Chad Hurley

Everything about Chad Hurley

From YouTube to tech investments, Chad Hurley built his career by seeing what others didn’t. He scaled fast,...
Books Barbara Corcoran Recommends

Barbara Corcoran Recommended Books

Barbara Corcoran reads books that mix business smarts with personal grit. Her recommendations reflect lessons on leadership, resilience,...
Recommended Books by Virgil Abloh

Recommended Books by Virgil Abloh

Abloh believed reading was a tool for pushing boundaries. His picks are layered with art, meaning, and movement...
About Gary Vaynerchuk

Everything About Gary Vaynerchuk

Gary Vaynerchuk built his brand by staying loud, fast, and deeply authentic. From wine to Web3, his path...
Recommended Books by Kevin Hart

Recommended Books by Kevin Hart

Hart’s book recommendations show how he mixes motivation with self-awareness. He looks for stories that teach, challenge, and...
small business quotes

9 Small Business Quotes To Inspire Entrepreneurs

Running a small business means staying inspired through the highs and the grind. Great quotes can remind you...