Brand It Like Serhant is Ryan Serhant’s guide to building a bold personal brand that grows your audience, sets you apart, and drives real income.
Real estate broker, author, and TV personality who built a billion dollar brand from Million Dollar Listing fame.
Ryan Serhant is a highly successful real estate broker, author, and reality television star, best known for his role on Bravo’s Million Dollar Listing New York. As the founder of SERHANT., a real estate brokerage and media company, Ryan has revolutionized the industry with his innovative marketing strategies and dynamic approach to selling luxury properties. His charismatic personality and dedication to excellence have made him one of the most recognizable figures in real estate today.
In 2020, Ryan Serhant launched his own real estate brokerage, SERHANT. Within just a few years, the firm grew rapidly to include hundreds of agents and over $4 billion in closed sales. The company is now recognized as one of the most innovative brokerages in the industry.
Ryan rose to national fame as a star on Bravo’s Million Dollar Listing New York, where he appeared from 2012 to 2021. He later created and starred in Sell It Like Serhant, and in 2024, debuted Owning Manhattan on Netflix—expanding his reach into global media and streaming.
Ryan is the author of several best-selling books, including Sell It Like Serhant, Big Money Energy, and Brand It Like Serhant. These works offer practical advice on sales, branding, and confidence, and have solidified his position as a thought leader in business and real estate.
SERHANT. is more than a brokerage—it’s a full-stack media and education brand. The company includes an in-house production studio, online sales training programs, and a proprietary AI-driven app. This approach blends real estate with content, technology, and personal development at scale.
Ryan Serhant has made a significant impact on the real estate industry, not only through his sales achievements but also through his commitment to educating and inspiring others. His books, online courses, and YouTube channel offer practical advice on sales, personal branding, and career growth, helping aspiring real estate professionals and entrepreneurs reach their full potential.
Ryan’s innovative use of media and technology has also set new standards for real estate marketing. By embracing digital platforms and creating high-quality, engaging content, he has shown how traditional industries can adapt and thrive in the modern world. His emphasis on personal branding and storytelling has empowered real estate professionals to build stronger connections with clients and stand out in a competitive market.
You can't be the best unless you put in the work. Success is built on hard work and consistency.
In this book, Ryan Serhant shares his strategies for mastering the art of selling, drawing on his experiences as one of the top real estate brokers in the world.
Serhant focuses on cultivating the right energy and mindset needed to achieve extraordinary success. This book provides readers with the tools to harness their confidence and ambition to create the life and career they desire.
Brand It Like Serhant is Ryan Serhant’s guide to building a bold personal brand that grows your audience, sets you apart, and drives real income.
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